Advertising device.



PATENTED MAY 12, 1908.

E. H. LAWTON. ADVERTISING DEVIGE.

APPLIGATION FILED APR. 18. 1907.

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EDGAR HARRY LAWTON, OF BRIGHTON, ENGLAND.

ADVERTISING DEVICE.

Specification of Letters Patent.

Patented May 12, 1908.

Application filed April is, 1907. Serial No 368,992.

T 0 all whom it may concern:

Be it known that I, EDGAR I'IARRY LAWTON, of 103 Kings road, Brighton,in the county of Sussex, England, a subject of the King of Great Britainand Ireland, have invented certain new and useful Improvements in andRelating to Advertising Devices, of which the following is aspecification.

The invention refers to advertising de vices of the type in which anenvelop contains advertising matter bearing a stamp for postagepurposes.

The object of the present invention is to provide an improved device ofthe type indicated of a cheap and effective character.

The present invention consists in the device hereinafter described andmore particularly pointed out ill the claims.

Referring to the accompanying drawings, which form part of thespecification, Figure 1 shows an envelop adapted to be used with oneform of my invention, Fig. 2 being an example of stamped advertisingmatter suitable to be used in conjunction with the envelop of Fig. 1,Fig. 3 showing a view of the envelop and contained advertising matter inconjunction. Fig. 4 shows a view of a modified form of advertisingmatter suitable for folding, and Fig. 5 an envelop adapted to containthe same.

In carrying the invention into effect according to the form shown inFig. 1, I form two parallel slits, a, a, in the envelop, 5,corresponding in position to the opposite sides of a stamp. Inconjunction with this envelop I use a card, for instance, such as, 0,(see Fig. 2), on which any suitable advertisement may be printed, thiscard having a slot, (1, partially separating a portion, 6, of the cardcarrying a stamp,

f. The strip-like portion, 6, of the card is intended to pass from theleft-hand slit, a, of Fig. 1, .across and in front of the intermediateportion of the envelop (which may in some cases be of other materialthan that of the envelop suitably secured) between the two slots anddown through the right-hand slot, a. The card may be put in positionduring the manufacture of the device, a course, which is necessitated ifthe flap, h, shown in dotted lines in Fig. 1 is to be used for closingthe envelop, or the flap, i, may be left open in which case the card maybe introduced before the triangular flaps of the envelop are closedduring manufacture or subsequently.

It will be seen that in such a form of the invention as I have describedthe portion, e, of the card may be said to interlace with and besuperimposed on the part of the envelop wall between the slots, a.

According to the form above described the curiosity of the recipient ofthe letter is relied on for removing the advertising matter from theenvelop, but according to a modification of the above as shown in Fig.4, I may use a sheet, 76, adapted to fold about the dotted line, Z, soas to inclose the letter. The paper is out along the line, m, so as topartially separate a strip-like flap portion, n, bearing the stamp, Anenvelop, 1), suitable for use in conjunction with a sheet as abovedescribed is shown in Fig. 5, the slots, a, in this case being disposedat right angles to the positions shown in Fig. 1. A cheap and effectiveadvertisement is ob tained by selling a device of the type described,the price being fixed according to business principles, the net loss dueto the sale of the device being set off against the increased revenue tobe received from the advertisement.

Any form of stamp may be used for the advertising matter whetheradhesive, embossed or otherwise, so long as it is duly indicated thatpostage to the extent shown has been prepaid.

It will be evident that many modifications can be made from theparticular forms of the invention described above, and I wish it to beunderstood that I claim all such modifications to which I amlegitimately entitled.

Having now described my invention, what I claim as new and desire tosecure by Letters Patent is 1. An advertising device comprising incombination mailable advertising matter having a stamp-bearing portionand means for enveloping a part of said matter said enveloping meanshaving a slit through which said stamp bearing portion passes to theoutside.

2. An advertising device comprising in combination mailable advertisingmatter having a stamp-bearing ortion and means for enveloping a part 0'said matter, said stamp bearing portion interlacing with a portion ofsaid enveloping means.

3. An advertising device comprising in combination mailable advertisingmatter having a stamp-bearing portion partly detached from the body ofsaid matter by means of 'a slit together with means for en veloping apart of said matter, said enveloping means having an aperture throughwhich said partly detached portion passes to the outside.

4. An advertising device comprising in combination mailable advertisingmatter having a stamp-bearing portion and means for enveloping a partofsaid advertising matter, said stamp-bearing portion being disposedwholly without said enveloping means and superimposed on a portionthereof.

5. An advertising device comprising in combination mailable advertisingmatter having a stamp-bearing ortion and means for enveloping a part 0'said matter, said stamp-bearing portion being disposed wholly withoutsaid enveloping means and superimposed on a portion thereof togetherwith an aperture in said enveloping means through which the connectionbetween said stampbearing portion and the balance of said mailablematter is maintained.

6. An advertising device comprising in combination mailable advertisingmatter having a stamp-bearing )ortion and means for enveloping a part 0said matter, said stamp-bearing portion being disposed wholly withoutsaid enveloping means and super'imi posed on a portion thereof togetherwith a slit in said enveloping means through which the connectionbetween said stamp-bearing portion and the balance of said mailablematter is maintained.

7. All advertising device comprising in combination mailable advertisingmatter having a stamp-bearing portion; other mailable matter inclosed bysaid first-mentioned mailable matter together with means for envelopinga part of said first-mentioned mailable matter, said stamp-bearingportion being disposed wholly without said enveloping means andsuperimposed on a portion thereof.

8. An advertising device comprising in combination mailable advertisingmatter having a stamp-bearing flap portion together with means forenveloping a part of said matter, said enveloping means having anaperture through which said flap portion passes. 1 o

9. An advertising device comprising in combination mailable advertisingmatter having a strip-like stamp-bearing portion attached at one endonly to the body of said matter together with means for enveloping apart of said matter, said enveloping means having an aperture throughwhich said striplike portion passes.

In testimony whereof, I aflix my signature in resence of two Witnesses.

ated this 6th day of April, 1907.

EDGAR HARRY LAWTON.

Witnesses: I S. NASH, F. L. RAND.

